ART DIRECTOR
The challenge of engaging Ketel One drinkers who don’t like to be bombarded with brand messaging was solved with a strategic digital initiative that involved partnering with content providers whom sophisticated vodka drinkers would trust. Ketel One would work with media outlets such as UrbanDaddy, Monocle.com, Unlike.net, Pitchfork, and Hulu to curate exclusive cultural and social content specifically geared toward the “Modern Gentleman”. This content would live on alternative versions of each respective website as well as aggregate on KetelOne.com and the KetelOne mobile app.
